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Certified Direct Mail Professional (CDMP)

Monday, April 15, 2019 to Tuesday, April 16, 2019
Freedom Hall Philadelphia P&DC
7500 Lindbergh Blvd
Philadelphia, PA  19176
Michelina T Sebzda
GPPCC Events
Registration is required
Payment In Advance Only

Monday, April 15, 2019 - Tuesday, April 16, 2019

Consumer & Industry Contact:

USPS: Mickey Sebzda - 610-964-6441

Industry:  Kia Apgar - 215-351-2422

(includes food and beverage)

The Certified Direct Mail Professional (CDMP) program is design for the mailing industry professional to develop and strengthen core skills, which build & maintain successful direct mail campaigns within a highly competitive industry. This course is sponsored by the USPS and was developed by a committee of USPS and industry experts.

Introduction Technology
• The Role of Mail in Today’s Society • Mail and Mobile Meet
• Direct Mail Facts and Stats • PURLs
• The Mail Moment • Quick Response Codes
• 40/40/20 rule • Video in Print
• Return on Investment • Augmented Reality
• Variable Data Practices
Omni-Channel Marketing • Near field
· Multi-Channel vs Omni-Channel Communication
· What is Omni - Channel Marketing? • Intelligent Mail Barcode
· Omni-Channel Factors
· The Value of Mail Environment
· Consistent Messaging Across All Platforms • Data and Facts
· How Does Direct Mail Fit In? • Recycling
· Cost of Various Advertising Methods • Costs
• Certifications
Mailing Lists • Green Ideas for Mailers
• Why Lists Matter • Direct Mail Myths
• Types of Lists
• Cost vs Quality Response Rates
• Data Mining • Data and Statistics
• Predictive Modeling • Cost per Acquisition by Media
• Undeliverable as Addressed Mail • Campaign Strategy
• Every Door Direct Mail • Response Rates
• Importance of a Deadline
Mailpiece Creation • Response Testing
• Formats • Setting Realistic Expectations
• Creative Element • Features and Benefits
• Offer • 7 Key Copy Drivers
• First- Class Mail
• Standard Mail
• Writing Copy
• Designing Mail to be Cost-Conscious